Bent Swim Launch Campaign Shoot
Campaign Images ~ Company + Product Launch
This first shoot was hugely foundational for creating a compelling and grounded brand image for Bent Swim. The first photographs are used to showcase who Bent Swim is, what the company stands for and who the customers are. Sierra always envisioned a brand that felt rebelious, both in fashion and female connection. Sierra scouted an old car garage for the shoot and worked with a model from each size to showcase women with a variety of bodies and backgrounds. Sierra wanted these women to feel empowered in their skin and sexuality, which oozes through the photos. All swim was photographed outside of a typical swimwear location to reflect how women often feel we are not welcome but we refuse to do anything but stand out! These photos and the aesthetic of this shoot will forever be inspiration for Bent Swim when needing to come back to the roots of the brand.
Product Shots ~ Website Imagery
Each style was photographed on each model to showcase the fit on a variety of body types for the customer to review before purchase.
Location, props, clothing ~ all sourced and styled by Sierra.
Creative Direction + Styling ~ Sierra Milroy
Photographer ~ Justin Tamane
Models - Georgia Wagner, Esther Chan, Olive Nmore, Emma Leigh, Sierra Milroy